Think Like a Marketer
Learn Like an L&D Pro
This book is your secret weapon for creating learning experiences that captivate, persuade, and drive real behavior change. Discover how to:
- Craft irresistible learner journeys that rival the best marketing campaigns
- Harness cutting-edge techniques to make learning stick
- Transform dry content into compelling narratives that learners can't ignore
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Our Story
Our experience has revealed traditional training's shortcomings. We recommend a fresh approach: Leverage marketing to create engaging learning experiences, driving employee growth and business results.
It's time to take a new approach to L&D, one that puts the learner at the center of the process and leverages the power of marketing to create more engaging, relevant, and effective learning experiences.
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Bianca Baumann
Mike Taylor
